FBDS resource centre conducts researches from across the globe, sharing information and knowledge on its unique approach. Find below our available research reports that might be of interest to you.
The report provides valuable insights on franchise business in Nigeria looking at several factors including investments, franchisor-franchisee relationship, franchisor support, brands perception, customer loyalty, quality of service, preferences, franchise decision drivers, perception and service experience across various demographic segments.
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Franchising has proved, over the years, to be one of the most successful ways of conducting business. In both developed countries and emerging markets, franchising has been effective in ensuring business growth with private ownership and skills transfer. It has generated new incomes and standards of living for its population.
The analyses and point of view presented in the report have been validated through extensive discussions with industry players. We take this opportunity to thank the industry players for making this endeavour possible.
According to the International Trade Center, leather and leather products are among the most widely traded products worldwide. It is estimated that the international trade exceeds US$ 80 billion annually, and it is expected to continue growing alongside the increase in population and urbanization of developing and emerging countries.
This study explored the possibility of establishing franchise operations leveraging on established institutional brands for finished leather goods production, marketing and sales which guarantee access to markets for locally produced finished leather goods.
FBDS is the pioneer franchise consulting company in Nigeria, the country representative of World Franchise Associates (WFA) and a supplier member of International Franchise Association (IFA).
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