This is a major component of your market entry strategy and will determine the where and how your investments should be made. We will carry out a market research and assess the sales potential of the Nigerian market to determine how ideal it is for your brand. We will also critically evaluate various key parameters such as; the political climate, the economic environment, the legal & Regulatory environment, amongst other critical factors peculiar to your industry.

Our advisory services will support you to choose and document the agreed specific market; the ideal entry method; and the right application of the model that will meet the needs of your local and regional operators.

We will work with you to develop a comprehensive entry strategy document using our local insights and market information. This documentation will provide detailed information of the market; needs of local customers; and an effective market penetration strategy that will significantly minimize exposure to risk to help your business take full advantage of the growth opportunities.