International Franchising Methods

If you are planning an aggressive international expansion, then you should think about offering a Master Franchise, Regional Franchise or Area Developer Franchise, to take your brand into new territories.

We recommend the following international franchising models which have proven to work across diverse cultures and global locations. FBDS expert consultants can work with you to determine the suitable model or models that can work for your brand, given the oversea location.

    REGIONAL FRANCHISE

In some countries, typical of the US, where a single Master Franchisee may not be able to manage the entire country, the Regional Franchising model is used to divide the target country into regions. Usually, these regions are State and called Mini Master Franchisees. These Regional Franchisees work together to jointly execute country-wide strategic initiatives of the brand.

                               MASTER FRANCHISE

 We can support your business to launch a successful international franchise programme with our feasibility research and new market entry strategy development procedures. These procedures would support your brand to ensure that it has the solid capabilities to offer support to your potential overseas Master, Area and Regional Franchise operators. Our support would further enable you to evaluate the best franchise opportunities that would be suitable for you.

DIRECT FRANCHISING BY FRANCHISOR

Taking a subsidiary office in the target country or an appointed agent, a franchisor that deems himself capable of the requirements may opt for a Direct Franchise in a country. He takes direct responsibility for recruiting, training and supporting a franchise network, through long-distance control from the headquarters.

How FBDS Can Support Your International Franchise Programme

We can support your business to launch a successful international franchise programme with our feasibility research and new market entry strategy development procedures. These procedures would support your brand to ensure that it has the solid capabilities to offer support to your potential overseas Master, Area and Regional Franchise operators. Our support would further enable you to evaluate the best franchise opportunities that would be suitable for you.

For more information on how we can help with your international franchise development, call +2349085694509, email contact@fbdsnigeria.com.

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